It’s no big news these days that bloggers and influencers can form an integral part of the plan for client coverage – so why are brands and PR agencies still blanket emailing, getting details wrong with their outreach and generally rubbing bloggers up the wrong way?
Continue reading “How Brands & PRs can do Better Blogger Outreach”
Journalists operating within the PR world are not an anomaly. With the closure of so many print titles, the necessary move to digital and the shrinking of staff jobs, more and more trained journalists are finding themselves on the other side of the industry in the murky depths of the PR world, myself included.
I found myself a few years ago as a writer in the PR industry, I’m going to explain why my situation was actually quite rare and ask: Why isn’t every PR agency doing this?
Continue reading “Why PR Agencies Need To Hire a Journalist To Write Press Releases”
In this age of blurring of role titles and fusing or expanding job descriptions, it’s important to remember: titles matter and using them incorrectly can be a real issue.
When I arrived in London armed with my great experience from RTÉ and a pretty exemplary track record from university, I thought I would sail into new opportunities. I foreseen roles being landed at my feet like the steps of the career ladder I was intent of ascending. What I stepped on to though was a shaky structure with lots of unnecessary noise and interruption, specifically relating to job titles.
Continue reading “Don’t Call Them Chefs – Why Job Titles Really Matter in the Modern Day”
I’m not the first and I certainly won’t be the last to stand at the podium and declare that social media number-chasing is a losing battle. If you’re sitting here, scratching your head and thinking: What is social media engagement? How do I find bloggers with good engagement? Why is social media engagement so important? Sit back, you’re about to have social media engagement explained. Pass ’round the popcorn…
Continue reading “It’s Seriously Not A Numbers Game. Engagement Is King”
Some people just get social media, for others it’s a steep learning curve. If the thought of even attempting social media terrifies you, hand it all over to an experienced social media manager 😏. If you’re game for trying it out, it takes time to adjust to each platform and learn its intricacies and advantages. The bottom line is that every business needs social media of some form, so here are my six absolute social media basics that every business must abide by.
Continue reading “Every Business’ 6 Basic Social Media Musts”
Lots of my blog posts come to the same conclusion: writing varied content and different digital, marketing, publishing copy requires lots of skill and technique. You’ll find that writing jobs are not as easy or straightforward as they seem to the uninitiated. That’s why using the skills of an experienced freelance writer is really imperative, when most people believe that because they have learned to string a sentence together that they don’t need to invest in the talent of a sharp wordsmith. Recipes, just like any other bodies of text have a natural flow and need to be organised and written properly for maximum effect. Here’s my tips on how to write the perfect recipes.
Continue reading “How To Write a Good Recipe, By a Writer of Recipes”
I’ve spent a number of years writing press releases, especially but not limited to the food and drink industry. From my experience as a freelance journalist in Dublin (with RTÉ) to being a full-time copywriter in London (with one of the city’s top food, drink and travel agencies, Roche), I’ve been on both sides of the brief. Hopefully you’ll hire me as a freelance press release writer, but to show I know exactly what I’m talking about here’s my tips on how to write a good press release.
Looking for a bit of a crash course in social media basics? Need to tighten up your social media strategy best practice? Scratching your head thinking ‘How do I grow my customer base online?’ As a freelance social media manager, I’ve got lots of tips up my sleeve from my own experience if you want someone skilled to manage your social media – and I’d love to chat about that further – but first – here are 7 absolutely essential social media practices for businesses that you should follow.
