Social Media Specialist

A brand without social media is not a fully-realised brand. You need a three-dimensional arsenal to connect you with customers using interactive social channels.


Social media is such an important tool but is pretty specialised. I know that Instagram updates pretty much monthly so needs constant attention, Twitter has intricacies that you wouldn’t believe given its 140-character limit and Facebook can still be one of the biggest drivers of traffic to your site. Each site is markedly different, but one thing seamlessly links all the above – having someone in the know to exploit, tailor and take advantage of all of these avenues to give you a greater return, boost your business and widen your net.

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I began and grew several RTÉ Lifestyle profiles in a pretty bold move when I was 21 and working for Radió Teilifís Èireann – Ireland’s national broadcaster. Fresh out of university and in my first full-time role in digital media, I consulted on and started Twitter and Facebook profiles for RTÉ Fashion, RTÉ Food and RTÉ Travel as part of a wider re-brand. Within one year, thousands upon thousands of loyal fans, followers and likers were tuned in to what the team were posting. Without any qualifications, simply personal experience and tuned-in knowledge, these national brands were firmly established authorities within a year of existence.

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I’ve managed social profiles for Kitchen Trotter UK, Roche Communications and I’ve also grown Gastrogays into a fully-realised brand by using an entire suite of social media channels: Facebook, Twitter, Instagram, Snapchat, Pinterest, Youtube. Traditional blogging with posts and comments is no longer sufficient, to be a success you must be clearly visible across social media with a definitive voice. We’ve achieved this excellently in a short two years.

Interested in social media management? I can offer social media strategy and daily management, get in touch to enquire about rates and availability.