Lots of my blog posts come to the same conclusion: writing varied content and different digital, marketing, publishing copy requires lots of skill and technique. You’ll find that writing jobs are not as easy or straightforward as they seem to the uninitiated. That’s why using the skills of an experienced freelance writer is really imperative, when most people believe that because they have learned to string a sentence together that they don’t need to invest in the talent of a sharp wordsmith. Recipes, just like any other bodies of text have a natural flow and need to be organised and written properly for maximum effect. Here’s my tips on how to write the perfect recipes.