Why PR Agencies Need To Hire a Journalist To Write Press Releases

Journalists operating within the PR world are not an anomaly. With the closure of so many print titles, the necessary move to digital and the shrinking of staff jobs, more and more trained journalists are finding themselves on the other side of the industry in the murky depths of the PR world, myself included.

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I found myself a few years ago as a writer in the PR industry, I’m going to explain why my situation was actually quite rare and ask: Why isn’t every PR agency doing this? 

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